Design and Development

Transforming ideas into engaging, effective learning experiences requires a structured design approach. This supra-badge showcases my ability to develop instructional materials, design interventions, and apply systematic ID processes. Here, you’ll find the sub-badges I’ve earned, along with artifacts and reflections demonstrating my expertise in instructional design and development.

Of all the supra-badges, Design and Development felt the most familiar to me because it reflects the work I have spent years doing in Learning and Development. At Genesco, I regularly built onboarding programs, leadership development experiences, workshops, and eLearning solutions for employees across the organization. Because of that, many of the competencies within this supra-badge were things I had practiced professionally. What Purdue helped me do was become more intentional about why I made certain design decisions and how each part of a learning experience connects together.

Across the projects in this supra-badge, I worked through many of the core competencies that make up the instructional design process. In Understanding Coffee Roasts, I was responsible for specifying learning outcomes, sequencing content, selecting instructional materials, developing assessments, and creating a complete eLearning experience for new baristas. One of the biggest lessons from that project was learning how to keep every part of the learning experience aligned to a practical workplace task: helping a barista confidently explain roast differences to a customer. In Fail Fast, Fail Forward, I encountered a very different design challenge. Rather than teaching procedural knowledge, the goal was to help learners develop a healthier mindset toward failure and learning from mistakes. That project required me to think more carefully about instructional interventions, reflection activities, and assessment strategies that could support changes in attitude and behavior rather than simple content recall. Together, these projects reinforced that effective design often looks different depending on the learning goal, but the need for intentional alignment remains the same.

The competencies related to instructional interventions, instructional materials, and assessment connected particularly well to my professional experience. One lesson that emerged across both projects was that engaging activities are not automatically effective activities. In Understanding Coffee Roasts, I used comparison activities, customer-service scenarios, and knowledge checks because they mirrored situations learners would encounter on the job. In Fail Fast, Fail Forward, reflection activities and personal action planning were more appropriate because the desired outcome involved mindset development rather than technical skill acquisition. These projects challenged me to think more critically about why a particular activity, resource, or assessment belonged in the learning experience and whether it genuinely supported the intended outcome.

Looking back, the biggest thing I gained from this supra-badge was a greater appreciation for how all of the pieces fit together. I came into the program with significant experience creating learning solutions, but these projects helped me become more deliberate in connecting objectives, instructional strategies, materials, technology, and assessment. Today, when I design a leadership program, onboarding experience, or development initiative, I find myself asking more questions about why a particular activity exists and how it supports the overall goal. That mindset has made me a stronger designer and will continue to shape my work as I create learning experiences that support both employee growth and organizational performance.

Instructional Design and Development Process

This sub-badge showcases my ability to apply a structured approach to instructional design, ensuring learning solutions are research-based, effective, and engaging.


Challenge 1: Select or create an instructional design process based the nature of the project



Challenge 1: Specify and sequence the anticipated learning and performance outcomes.


Systematic Design

Effective learning solutions require a methodical, evidence-based approach. This sub-badge highlights my ability to design instruction using systematic frameworks for maximum impact.

Design Instructional Interventions

Designing effective instruction means crafting solutions tailored to learner needs and goals. This sub-badge demonstrates my expertise in creating targeted interventions that drive learning outcomes.


Challenge 1: Identify instructional strategies that align with instructional goals and anticipated learning outcomes


Challenge 2: Use appropriate message and visual design principles



Challenge 1: Identify and select existing materials that support the content analyses proposed technologies, delivery methods, and instructional strategies


Select or Modify Existing Instructional Materials

Not all learning solutions need to be built from scratch. This sub-badge highlights my ability to evaluate, adapt, and enhance existing instructional materials for optimal learning effectiveness.

Develop Instructional Materials

This sub-badge showcases my ability to create engaging instructional materials that align with learning objectives, using a mix of text, visuals, multimedia, and technology.


Challenge 1: Develop materials that align with the content analyses, proposed technologies, delivery methods, and instructional strategies.



Challenge 1: Identify the learning processes and outcomes to be measured.


Design Learning Assessment

Assessing learning is key to measuring success. This sub-badge highlights my ability to design assessments that effectively evaluate learner progress and instructional impact.

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Evaluation and Implementation